At a Glance:

  • Oversaw a redesign of ArvadaCenter.org, including working with website developers to integrate our Tessitura ticketing system into custom-built modules inside the CMS, and a comprehensive review of all website content and messaging.

  • Increased the Arvada Center’s Facebook page visits by 40%, and Instagram page visits by 62% (compared to Jan. 2019).

  • Manages Diversity in the Arts (DITA) communications intern position.

  • Manages the Arvada Center’s Google Grants account, a $10,000/month advertising grant.

  • Coordinated to develop and implement livestream events, audio plays, and virtual theatre events during the COVID-19 pandemic shutdown.

  • In 2020, worked with a task force of staff members to specifically pitch and develop audio-only plays for purchase during the COVID-19 shutdown. Adapted from open-source material and employing local artists and actors, these combined my passion for audio storytelling and theatre.

  • Collaborated with content and Development staff on Reignite the Arts, a weekly campaign for emergency funds during summer 2020. Overall, the campaign raised over $700,000.

  • In 2017, developed a content & communication strategy for Athena Project Arts’ annual fundraiser that increased giving by 60% from the previous year.

Multimedia Content

 
 

Arvada Center Artistic Director of Plays Lynne Collins and “The Moors” Director Anthony Powell sat down for our first “Inside the Black Box” discussion, focusing on “The Moors” and “Sin Street Social Club” at the Arvada Center.

I developed content and questions, managed video contractors and oversaw revisions for this long conversation video content piece.

For this series, I managed video contractors, scheduled interviews and rehearsal shoots, concepted the series and oversaw revisions. I also oversaw its release - each short video was released weekly during the course of the prroduction.

Using this video content as a storytelling anchor for advertising, we successfully exceeded sales goals for this production and highlighted the process that makes musical theatre at the Arvada Center unique.

 

Production Trailers

 
 

“The Moors” at the Arvada Center - Production Trailer.

This weird and wonderful play in the Black Box Theatre was nearly impossible to describe - director Anthony Powell described it as a “neo-Gothic lesbian homage to Wuthering Heights.” The exciting challenge of this short trailer was how to depict tone and ambiance, hint at the plot, and also not spoil the many twists and murders in the story.

“Bright Star at the Arvada Center - Production Trailer